 PUBLIC RELATIONS
Today "public relations is a set of management, supervisory, and technical functions that foster an organization's ability to strategically listen to, appreciate, and respond to those persons whose mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values." (Robert l. Heath, encyclopedia of public relations).
Essentially it is a management function that focuses on two-way communication and fostering of mutually beneficial relationships between an organization and its publics.
- Corporations need to develop and practice good public relations as a vehicle to achieve a variety of goals including,
- appreciation of the general public, investment community and shareholders and in
- Seeking recognition in the market in general,
- To convey information about the products they manufacture or services they provide to potential customers in order to support their direct sales efforts.
INVESTOR RELATIONS
Investor relations is a set of activities which relate to the ways in which a company discloses information required for regulatory compliance and good investment judgment to bond and/or shareholders and the wider financial markets.
Most public quoted companies now have dedicated ir officers or managers who looks after the company's investor relations activities and deal with investors wishing to know more about the company. Functions of investor relations personnel often include
The investor relations function must be aware of current and up-coming issues which the organization may face, and which may have an impact on the organization in particular. |
